Two competitors
keep beating you.
Both are mostly bullshit.
You already know the two names taking your deals. I’ll show you the five claims they can’t back up, the line that guts each one, and the one lane neither had the guts to claim. Walk in ready to attack.
For sales directors and founders at brake parts shops, CNC houses, plumbing supply distributors, foundries, HVAC distributors, and structural steel fabricators who keep losing the same 1 or 2 deals to the same 2 names.
30 seconds. No email required.
Here’s where
they’re
bluffing.
Most competitors are saying the same things: quality, trusted partner, customer-focused. When you know which claims are hollow and which territory is unclaimed, you stop trying to out-shout them and start making a case they cannot match.
Hollow claims, surfaced
We read both competitor homepages and find the 5 claims that are either unprovable, contradicted by the page, or so common they mean nothing.
Attack angles, tailored to you
Each gap gets a one-line attack angle built around your company description. Not generic advice, a sentence you could test in your next proposal or homepage headline.
One open quadrant
The positioning territory both competitors left completely unclaimed. This is the white space. If you can credibly own it, you stop competing and start leading.
You already know
who you keep losing to.
Most competitive tools dump 12 competitors on you. This one is for when you already know the two names taking your deals and you want to know exactly where they’re cracking under pressure.
It reads their website, not their soul. But their website is what your buyer reads first. So that’s the fight, and that’s where you win it.
Common questions
What if a competitor blocks your crawler?
We still run the analysis. If we can not read their site, we tell you that and work with what their public homepage reveals (title, meta description, any readable content). Most B2B sites are open to crawlers.
What is the exploitability score?
Each gap gets a 1-10 score: 10 means easy to attack and high-value (they are clearly vulnerable AND you can credibly own the counter-position). The overall score is the average across all 5 gaps. A high score is good news for you, it means you have ammunition.
How specific is the attack angle?
It uses what you told us about your company. If you said "we make galvanized steel brackets for outdoor construction," the attack angle will call that out specifically, not just say "use your differentiators."
What is the paid tier?
$197 gets you a full 3-competitor teardown: 15+ gaps, a per-competitor attack matrix, and a one-page differentiation brief you can hand to your sales team. The free tier gives you 2 competitors and 5 gaps to see if this is useful before you commit.
What does "open quadrant" mean?
There is almost always a positioning territory both competitors avoided. Sometimes they avoided it because it is hard to prove. Sometimes because nobody thought to claim it. The open quadrant is your biggest strategic opportunity: a lane nobody is in yet.
Built by Lee Fuhr. 27 years helping manufacturers stop losing on price to competitors with weaker products and louder messaging. This tool finds the gaps before your next proposal goes out.
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